The influencer marketing is a method of content marketing, where the role of the influencer is to show the products or services to their followers in an outstanding way, which can help your company to break the walls between you and the potential customer. The influencer is a person who is able to influence the followers, because they let the influencer into their personal life, just like a friend.
The influencer is capable of having a positive or negative impact on the purchase decisions of the customers. Influencer marketing is a method of marketing, which is focusing on influential people instead of the targeted market.
Overall, influencer marketing means advertising by well-known people. You will buy the product because you are sure that it will satisfy your needs.You will buy it, because a popular person said so.
However, it is important to mention that not every well-known person is an influencer, not everybody is suitable for this position.